Core Values           Our Core Values Focus on the market: LEADERSHIP: - Focus on the needs of our customers, and the entire market at large. The courage to shape a better future - Get out into the market and listen, observe and learn ACCOUNTABILITY: - Be insatiably curious If it is to be, it is up to me! PASSION: Work Smart Committed in heart and mind. QUALITY: - Act with urgency What we do, we do well. - Remain responsive to change COLLABORATION: - Have the courage to change course when needed No man is an Island - Work efficiently. DIVERSITY: As inclusive as our product Ownership Qualities: - Be accountable for our actions and inactions - Reward system assets and focus on building value - Reward our people for taking risks and paid better ways to solve problems. - Learn from our customers those items that worked, and those that did not